How to use Pinterest for business

If you are not yet using Pinterest to market your products or services, now it's time to step up your social media strategy and start using Pinterest for business.

Why Pinterest ? Because this substantially un-tapped social resource could be the perfect place for you to showcase your brand and business to an engaged, niche marketplace that’s ready to spend.

First, understand who makes up Pinterest’s user base:

*41% women and 16% men

*84% are ages 18–64 with a pretty even split among the age groups

*31% of users are from suburban areas

In addition to that, Pinterest’s users are far-reaching and high spenders, according to the platform itself:

*Reaches most US families with 70% US moms and 33% US dads

*55% use the network to shop

*90% of weekly Pinners use Pinterest.

Now that you’re convinced you need Pinterest, what’s next? It’s time to plan out your strategy. Here’s five steps into creating the perfect Pinterest marketing strategy:

1. Pinterest Business Accounts & Profile Updates

First things first, you want your Pinterest account to look on-brand. And that means you have to start by turning it into a Business Account. It’s free and easy to create or convert from a personal account. Go through the steps of filling out the profile and connecting your other social accounts.

Next, make sure your bio contains relevant keywords for your brand. It should still read like your brand’s voice but with some useful SEO keywords so Pinterest and users know what your business is all about.

Customize Your Profile

Moving beyond the standard profile, take your brand up a notch by adding a few custom touches:

Board Covers

One way to customize your profile is to add board covers. You’ll need to upload these as photos yourself but the custom covers bring a more cohesive look to your brand. Experiment around with using branded colors, icons and fonts.

Board Titles

Another aspect to look into for customizing your profile is how you name your boards. You can opt for the most SEO-friendly, on-brand terms or a mix of the two. Keep the titles relatively short and use the board’s description area to add more keywords.

In fact, I use long board titles and short seo titles. It’s consistent across the profile and gives Pinners a sense of minimalistic conciseness.

For a different approach, One Kings Lane opted for a standard naming convention with a little SEO thrown in the mix. The boards all start with a certain topic in capitalized letters, followed by a line and then a more descriptive name.

**Experiment to see what works better for you.

Get Descriptive

How will Pinners find your boards? Hopefully, your business has already done some SEO research on the best search phrases. But if you’re feeling a little lost, start typing some basic words into the search bar. Relevant, related topics will appear that can help you narrow your search down.

2. Optimize Your Website

Always make it very easy for your website visitors to Pin from your pages. You have several options here. Use Pinterest’s own Save Button or customize your own share button.

Rich Pins

Depending on what your business sells or publishes, you should enable Rich Pins if possible. Product Pins give pricing info while Article Pins would be perfect for a blog.

This Real Simple Pin is a Recipe Pin. When you open the Pin up, you have an idea of how long it’ll take to make and the ingredients needed before you even click through to the instructions.

On the mobile app, Rich Pins stand out with star reviews, recipe times and product tag icons.

Buyable Pins

Take your Product Pins a step further by syncing your web store to your Pinterest account. From the Pin itself, a Pinner can click “Add to bag” and then head to a checkout without ever leaving Pinterest.

photo credit: medium

This is what a Buyable Pin looks like. On the Pinner’s end, they can save several products from multiple websites into the same Bag.

Optimize Your pins: 

The best performing product Pins on Pinterest have lifestyle photography in them. As an image-first site, there is value in having quality photos. When you’re creating your product pages, make sure you include some lifestyle photos. If possible, also add in some images that are optimal in their size.

For Pinterest, we recommend the following dimensions for images:

*Expanded pins have a minimum width 600 pixels (height is scaled)

*Image aspect ratio of 2:3 to 1:3.5

If you keep any sort of company blog, add at least one Pinterest-optimized image that clearly shows what the blog post is about.

 Green Global Travel makes sure that each blog post contains some eye-catching imagery. And in case you didn’t click through the Pin, the image is still branded with their website.

But don’t stop at image dimensions. Your image descriptions are just as important as they’re the parts that auto-fill into your Pin. Some website providers offer Pinterest-specific plugins that will help you add descriptions for your Pins.

3. Be Active

After optimizing your profile and website, the last step is like every other platform out there: be active. Schedule some time to both source your content and check on what’s being actively Pinned from your website.

When you’re Pinning, you can add some descriptions into your Pin and any relevant hashtags. These hashtags are clickable like in other social platforms and work as another search reference.

4. Analyze Your Work

Lastly, analyze all of your hard work. Pinterest’s own native analytics give you insights on your most popular pins. Their guide walks you through all of the analytics available to you.

If you recently optimized your website for Pinterest, check out which pages are most popular after a month. Pinterest also provides information on which Pins performed best in search and which were uniquely Pinned from your website.

5. Spice Up Your Strategy

Once you’ve gotten your rhythm down, start expanding your strategy and incorporating other ideas like contests.

Boards like Serena and Lily’s Color Theoryplay around with visual effects. As you scroll down the board, you notice that like-colored Pins are grouped together.

Take your Pinterest board into the wild with Pincodes. These are codes that you can generate from any board that you have with a customized image. Use these Pincodes in your store, on other social media networks or even on your printed marketing material.

Please leave a comment if you have any question I will be happy to help thanks :)