5 Pinterest myths and misconception to avoid in 2020

Pinterest myths are generally false belief and misconception about Pinterest. Yes they are misconception about Pinterest that hold you back from growing your brand by using Pinterest .

In this post I clear out the myths so you can use Pinterest to its maximum potential and grow your brand.



Myth #1– Only Women’s Stuff Does Well on Pinterest

A lot of people think that since most of Pinterest’s users are women that only niches that cater to women’s interests do well on Pinterest.

However, one of the things that Pinterest has focused on in an effort to grow and monetize the site is growing it’s male audience.

Another important thing to remember is that everybody sees different content tailored to them on their Pinterest accounts ( as a result of Pinterest guided search) . Pinterest uses machine learning to deliver a great user experience and show you the kind of content that you have expressed interest in.

The number of males using Pinterest is growing faster than new female users. And even though a majority of users on Pinterest are female, Pinterest already has a large male user base.

 Tip #1: Even if you are in a niche that caters to men’s interests, Pinterest is worth examining. Before your write off Pinterest as a marketing channel, do a quick search for similar users and pins to see if Pinterest users are interacting with content that is targeted towards your audience.

Myth #2 – Pinterest Won’t Work in My Niche

A lot of people think that Pinterest only works for things like food, women’s clothes or arts and crafts. While these niches are some of the obvious winners on Pinterest, you may be surprised at some niches that are doing well on Pinterest.

A lot of people might be surprised to hear that real estate agents and law firms can benefit from marketing on Pinterest.
If you think your brand isn’t right for pinterest, search some keywords associated with your niche into the Pinterest search bar and see what’s floating around. If you can find it there (and I’m almost certain you will), there is room for you on Pinterest.

Anyone searching for solutions to their problems will be looking on Pinterest, so virtually any business can consider investing in a "Pinterest marketing plan".

Tip #2: Pinterest has a large and diverse audience that is continuing to grow. Be sure to explore your niche on Pinterest and see if other pins are doing well on this channel instead of just assuming that it won’t work.

Myth #3 – Pinterest Doesn’t Drive Much Traffic

A lot of online marketers are still ignoring Pinterest because they don’t think it can drive much traffic.

A recent study by Shareaholic shows that Pinterest is the second leading social media traffic referrer, exceeded only by Facebook. In fact, Pinterest referral traffic exceeds Twitter and other social media channels by more than 5x.

Pinterest is underrated as a traffic driver in many niches, including the marketing niche.

Instead, it takes time and strategy. Since Pinterest operates using machine learning, you need to teach it that you are a reliable, high-quality source of information that appeals to your audience. Your engagement will have a snowball effect, and Pinterest will give more impressions to your account as it becomes more established. With a focused Pinterest marketing strategy and implementation, you will see results over time.

Tip #3: Don’t underestimate Pinterest as a traffic source. Spending just a little time each day on Pinterest and adding visuals to your content could result in some long term traffic gains.

Myth #4 - Pinterest Is Only for Images OR Pinterest is for graphic designers.

Anyone who thinks that being on Pinterest requires beautiful professional photography is seriously mistaken.

 Your visuals don’t have to be perfect works of art for you to do well on Pinterest. In fact, some of the most popular images are blurry photos or even amateur level graphics.

The most important thing about your visual is the message that it conveys.

If you don’t have photos of your own, you can easily buy and use on-brand stock images that convey your message. Check out this article on 20 free stock photo site

You can also design graphics associated with your brand with no image at all, but an attractive design with text overlay. A solid color background and a simple graphic with text is effective imagery on its own.check out this article on creating viral pins


Tip #4: Try to make your visuals look good, but don’t let it stop you from doing visual content marketing. The tools that are available now make it easy to create attractive visuals and many of these tools are free and easy to access.



Myth #5 - Pinterest’s Smart Feed Algorithm, When You Pin Doesn’t Matter Too Much.

Pinterest implemented it’s smart feed algorithm which displays older pins to users, even if they are a day old or older. So even if you pin something during non-peak times, it can still get a good amount of exposure due to how Pinterest displays pins to people.

So does this mean that old advice to pin during peak times in the evening is no longer true?

A lot of people think so, but let’s take a closer look…



While it may be true that most people are on during the evening, Pinterest doesn’t function like Twitter, especially now that it has implemented its Smart Feed algorithm.

Pinterest seems to know that people can pin good content at any time during the day, including days and times when traffic is lower than average.

And Pinterest does want to display high quality pins to its users. Quality pins keep users engaged and encourages them to keep returning to the site.

While Pinterest does display recent pins, it’s not a 100% real time feed like Twitter’s feed. In fact, many images that it shows you will be from the day before or older.

Pinterest seems to know that people can pin good content at any time during the day, including days and times when traffic is lower than average.

And Pinterest does want to display high quality pins to its users. Quality pins keep users engaged and encourages them to keep returning to the site.

While Pinterest does display recent pins, it’s not a 100% real time feed like Twitter’s feed. In fact, many images that it shows you will be from the day before or older.

When I log into my Pinterest account and click on the first few images in my feed, all of the images in the top row are from the previous day.



Here’s how you can check your own feed.

1) Log into Pinterest. You should see a bunch of pins on your feed after you log in.

2) Click on any pin you want to inspect

 3) Notice the date that the image was pinned (the pin in this example was at the top of my feed, but it was pinned yesterday)

Pinned Yesterday

While some pins are shown in real time, you’ll notice that many are not. At the top of my feed, some pins were from within the past few hours but some pins were as old as 7 days old.

Tip #5: So when should you pin an image? Pinning in the evenings is still optimal if you want to reach the most people.

Pinterest will also display your pin to other people long after you originally pinned it, if it is popular, including to people who are on during non-peak times.

Pinterest marketing tips for you :

Now that we have clear the air about Pinterest myth; what are best Pinterest marketing strategy in 2020  to grow your blog or business?

These are some simple things you can do that will get you amazing results:

• Optimize your account (Read : Pinterest for business)
• Use keywords and hastags.

• Optimize your pin for mobile.

• make multiple pins for each post

• the optimal size for pins is 600 x 900 (or any 2:3 ratio)

• use a scheduling tool to help you save time and get better results (you can get a FREE month by clicking HERE)

• pay attention to your Pinterest and Google Analytics to see which type of pins perform best-create more of those



So what do you think? Are any of these Pinterest marketing myths keeping you from success?